Welcome to JOVIAL, a brand founded in India, we at Jovial are changing the definition of streetwear for today’s youth. We aim to energize your closet by injecting new stylish, comfortable, ready-to-wear clothes that focus on self and individuality. Jovial is heavily influenced by Indian cultures and lifestyles to cater to the modern Indian woman with the concepts of Indian and Western wear aesthetically. We are featuring daring graphics, bright hues, and other design aspects that will speak to the individual in you.
Much as any art form, we regard fashion as an art, and every construction that leaves the workshop is looked at thoroughly to enhance quality and artistry. And with our beliefs in the ethical and environmental issues all that will be in mind when one is wearing Jovial.
Come along as we pay homage to the beauty of youth and creativity. Browse through our recent additions to our collections and experience a new approach to street style promised to uplift and encourage. Through Jovial, be yourself and enjoy the beauty of fashion!